Customer Appreciation Day
Sierra Media brought the love this Valentine’s Day with a sweet delivery to some favorite clients of ours, BuzzBee and Fluke. The bulk of our work as a creative marketing firm is business to business, and maintaining good client relationships goes beyond just providing great videos on demand. For us, Valentine’s Day was a perfect opportunity to show a little customer appreciation, showcase our creativity, and generate some good-will for the future. And (because creative or not, we’re still a bunch of tech geeks), it was as good a way as any to have some fun with our GoPro camera. Our camera guys secured the GoPro to our cart, and our writer disguised it in a big bouquet of paper flowers—one of her lesser known (or appreciated) skills. We Photoshopped a couple of custom V-day cards, and then took our stealthy, hidden-camera cart downtown to pick up four dozen cupcakes from Cupcake Royale in Seattle. Dressing up our new intern in a tux and making him do the deliveries was just *ahem* icing on the cake. Marketing these days demands more creativity than ever—you have to do something unexpected to make an impression.
Please, if you didn’t get cupcakes, don’t take it personally—we still like you, we just want to be friends.
