An Amprobe Christmas

Earlier this year I was approached by a client that said that they might be getting some extra budget at the end of the year and asked if we were interested in creating a series of web commercials for up to 50 products. I thought to myself, yeah sure, why not. To be done by the end of the year, ok. I kept hearing about the project, but had not actually gotten the assignment.

So, about a week ago, along with several other projects we’re wrapping up, we’re wrangling a truckload of Amprobe products into over 40 commercials, to be done by the middle of December!

It really is pretty damn cool to have all of these awesome tools laying here in the studio.
The regular suspects are involved. Krista Quimby did a magnificent job of capturing the right tone in the copy writing of the scripts, and Steven Bradford with assistance of Max Mowrer and myself, spent 2 full days in studio shooting table top shots and operating the various multi-meters, clamp meters, power quality meters, anemometers, thermometers, humidity meters, battery testes, insulation testers, you get the idea. Just about anything you’d want to measure, Amprobe makes a tool to measure it.

I just got finished tracking the voice overs for the first 20 products and what a work out. I’ll have to track them in two separate ProTools sessions. I’ll then hand them off to Mark Cardenas for audio editing and music stingers. Kelly Noland will supervise the post production with a lot of us chipping in to help cut the spots. The key to this job is incredibly organized execution and head down hard work along with being able to shoot in our own studio right next door to the edit bays. Need an insert shot, no problem. Max and Olga did a fantastic job or cataloging and organizing the products.

We will hand off a couple of spots early next week to assure we’re on the same page as the client as our internal deadline is December 17.

We have more work stacking from other clients wanting to spend year end budget and we still have bandwidth to shoot a couple of videos for NWLive.tv.

This last quarter is shaping up nicely. Even though it’s Saturday afternoon of Thanksgiving weekend, and I’m in the studio, this is one of the greatest things to be thankful for at this time of the year. And besides, the ski resorts have not gotten the monumental snow dumps that are predicted… yet.

Happy Thanksgiving-

Daniel Cardenas
Creative Director/Founder
Sierra Media