Spotlight on the 700 Series
Sierra Media editor Bennett Appleseth just put the finishing touches on a collection of educational videos to support the release of the new Fluke 700 series precision test gauges. This was a pretty straightforward greenscreen shoot designed to introduce the tools and explain, in brief, how to use their primary features, and what sets them apart from the competition. With the rise of the tablet making video more accessible than ever, training style videos like these can be an invaluable sales tool for reps on the go who may see a sales opportunity, but not have the tool they need handy. A solid, showcase video is the next best thing to a live demonstration, and a tablet, or even a laptop, is a lot easier to haul around everywhere than the entire line of Fluke Industrial tools. The full videos will be available shortly.
Posted by Krista on 01/11 at 03:19 PM
Engineering Originality
Happy New Year from Sierra-Media! 2012 is already hopping at SM headquarters. We're getting ready to deliver a stellar new video duo for Fluke Networks in support of their latest and greatest product launch. The OptiFiber Pro is a wholly new kind of fiber test tool, from the way it looks to the way it works. To honor that Fluke ingenuity, we had to create a wholly new kind of launch video. Gone is the talking head/spokes-model standard. With help from our 3-D pro Tim Turner, we constructed a visually striking, animated grabber to introduce this sleek new tool to the market. It's our little ode to engineering, and we think you'll like it. Following that, will be a visually minimalistic demo highlighting the tool's functionality. Form and Function, that's what it's all about folks – in tools and in video. We can't reveal the finished project just yet, but here are a few stills to whet your appetite.
Posted by Krista on 01/04 at 03:11 PM
